Next availability for website copywriting: May 2026
De-waffle your website with
strategic copy edits
No idea what makes a great H1 for your homepage? Not sure how to write a sales page that sells? Can't work out how to 'add personality' without giving us your life story? Still sounds like AI-wrote your website even after you've tweaked it?
Hand it over, give me one week and I'll sort it.
The copy on your website is fine, but fine doesn't start conversations.
When you're busy wearing all the hats, it's tempting to turn to AI, generic templates, or mimic what your competitors are doing just to get something live.
But as you’re noticing, when everyone's taking the same shortcuts, everyone ends up sounding the same.
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Your voice, your point of view, your website could belong to anyone else in your industry.
Not only does that make it really tricky for Google to recommend your business (because Google prioritises genuinely helpful, original content), but it also means your website doesn't reflect the brilliant work you're doing or your unique way of serving your people.
Instead of a website that supports your brilliant business
Your reality looks like:
Constantly churning out content to compensate (exhausting and unsustainable)
Ignoring your website entirely, because untangling it feels impossible, and learning SEO was never part of your plan
Trend-hopping because you're running out of ideas (which dilutes your brand)
Tweaking AI-generated content and hoping no one will notice (they do - and so does Google, but not in the way you hoped!)
The Proper Copy Upgrade exceeded my expectations. Sarah was able to take what I was trying to say and eloquently put it into a story that I can confidently share.
A Good Day VA
Here's where we swap that reality for something more comfortable
The proper copy upgrade
A swift professional copyediting service that gives your website the tactical fixes you need right now to make your existing copy actually work.
De-waffled sections that prioritise non-generic language and concise, scannable sentence structure.
Light SEO edits and focused mini-rewrites to make your website clearer, more searchable, and easier for the right people to find.
Putting your most wanted clients as the hero of the story by reframing the focus from about you to about them.
Giving you a unique and consistent tone of voice, so it matches across your channels and sparks recognition in your brand.
How the Proper Copy Upgrade works
Submit your website (3-5 pages max: typically Home, Services, Main Service Page, About) using the short form below.
I'll send you a short questionnaire and a booking link to schedule your 60-minute strategy call. Together, using your answers from the questionnaire, we'll dissect what's not working and what you're aiming for. We'll talk through your target audience, your voice preferences and more.
Strategy
I’ll spend one full day carrying out strategic edits (and the odd mini-rewrite where needed) on your existing copy (audience alignment, TOV, waffle removal, generic language fixes, light SEO)
Scribble
You'll get a lovely Loom video walkthrough of every change I made and why, so you can start improving your content across other channels as well.
Edited copy is delivered back to you as a Google Doc, ready for you to upload to your website and press publish.
Share
Payment plan on request.
Timeline: Approx 1 weel from strategy call to delivery.
Cost: £465
Ready to get started?
What the Proper Copy Upgrade isn't
I want to be clear here: this isn’t the deep strategic positioning work I do in my Brand Messaging Framework, and it isn’t an entire website written from scratch.
If your copy needs a complete rewrite and isn’t suitable for this service, I will tell you.
I will not be able to edit an entirely ChatGPT-generated site. I'm not a magician, and this service isn't a cheap alternative to you putting in the thinking first. I guarantee that if you've pulled reams of content from a bot, you will need a rewrite, not an edit.
But hand me your messy, verbose, unique and passionately written brain dumps, and I’ll pull out what your audience needs to hear, tell you what you can park for social media content, and plump out the gaps with proper copy that resonates.
Sarah was incredible from start to finish. She’s very thorough, and her process is so easy. The end result was amazing.
Taylor Smith & Co
Let's do this thang
Ready to level-up your DIY copy?
Submit your website using the form below - I'll let you know if this service is right for you or if your copy needs more strategic work or something else