Why pay someone to write your website copy for you? After all, it’s just words.
It’s easy to assume that, if you can write, you can write website copy. But the words your business chooses to express itself with can be the difference between someone choosing you or your competitors. It can mean your website ranking on Google or disappearing into the digital ether, never to be stumbled upon again. The specific and intentional way that your business is positioned can directly affect who reaches out to you, who remembers you and who chooses to return.
So it’s kinda important to get it right.
When we’re done, you’ll have more than nice website copy; you’ll have words that accurately represent what you stand for, translated into language that your best-fit audience recognises and buys from
Website copy that's reliably:
Search-friendly
SEO copy that Google understands and your target audience searches for
Data-driven
Grounded in voice-of-customer research and competitor analysis
Creative and commercial
Words written to convert without sacrificing on what makes you, you
Human
Written person to person, with a voice chosen on purpose
Hype-free
Grounded, evidence-based marketing that gently guides your audience
Sarah proved to be a fantastic find. She wrote copy that really resonated with our audience... we've had excellent feedback from our users. I'd have no hesitation in hiring her again.
Tim Ridgeway, Marketing & Comms Lead, Surrey County Council
You've got the reputation, the recommendations, the referrals
Your website isn't stopping you.
But it's starting to slow you down.
Instead of a website that quickly sabotages your hard-earned opportunities, imagine:
A website you want to share
Clear, intentional positioning and an unshakable POV expressed through writing that's genuinely good to read - not just functional, but something you actively want people to see.
No more preemptive apology before you share your URL.
A reusable messaging system
Consistent language you (and your team) can pull from every time you write an email, brief a designer, or post on social.
A logical, structured foundation that supports all your marketing efforts without the need for constant reinvention.
SEO website copy with personality
Human-written copy that directly answers the things that your target audience is searching for and builds authority, naturally.
This is strategic, creative website copy designed to support your next big thing.
What you've got, got you this far
I'm not here to burn all that good stuff down.
I'll take your legacy messaging, your customer insights, testimonials, competitive landscape, and the language your people actually use, lace it with a current voice that sounds like you on your best day, and structure your new 'business today' copy in a way that Google (and AI search) understands.
All to help drive conversions and showcase your hard-won expertise.
This is what I call proper website copywriting
A comprehensive, done-for-you website copywriting service, designed to uncover your unique positioning, define your voice and call in the folk you most want to work with.
These are the words that’ll take your website from nice to have to need to have.
What's included
Website Copywriting.
Outlined below is my basic website copywriting service. For larger businesses, or bespoke packages, you can see my copywriting add-ons or contact me directly for a quote.
This is your non-negotiable homework so that I can quickly get to grips with your business, your goals, your messaging and your audience.
Brand and website discovery questionnaire
I'll be asking you lots and lots of questions so come caffeinated! Clients tell me that they enjoy this part of process as I'll get you thinking about your business in ways you never have before.
I'll also fill in any gaps from your questionnaire answers and start plotting your website strategy.
90 minute brand discovery and website strategy call
Four pages of high-converting, story-packed and strategic SEO website copy. Including meta titles and descriptions, footer, and contact page copy to keep your voice seamless throughout
Brand new website copy
A fully-guided feedback and editing round to make sure you’re completely happy with your new words
Collaborative round of structured edits
Or pay in:
3 monthly installments of £650
Timeline: Approx 6 weeks from kickoff (that’s our first call) to completion. I'll provide a detailed timeline when we start, so you know exactly what to expect and when.
Cost: £1,850
Working with Sarah on our website copy was faultless. She nailed our tone of voice and her entire process is clear, smooth and professional.
Living Streets
Add Ons
Where to next?
Your website isn't a set-and-forget project. It needs tending, pruning and regularly updating with relevant content to stay top of mind (and top of Google); here's where we go from here.
SEO blog posts
Proper search-optimised blog content that answers the questions your audience is Googling.
Well-researched, personality-packed posts that build authority and keep Google happy.
One off blog post: £450
4 blog posts: £1675
8 blog posts: £3150
12 blog posts: £4600
Case studies
Your best work told as a compelling story showing exactly how you solve problems and deliver the goods.
I'll even interview your previous clients if you need me to, so that we can get the really juicy stuff.
From £300 depending on the complexity of the case study
Additional website pages
Extra pages written with the same strategic thinking, voicey goodness and SEO smarts as the rest of your site.
From £365 depending on the complexity of the page
Quarterly copy check up
Your business doesn’t stand still, and your website shouldn’t either. A quarterly review to tweak, sharpen and update the most impact-driving sections your copy so it keeps pace with what your business is doing now (not what it was doing last year).
Trust me, you'll never get around to doing it yourself and done well, it's a touch for SEO.
£695 quarterly
"Web copy that really represents me and my business."
I worked with Sarah earlier this year on my website as part of a larger project which involved a whole new site design.
She was so great at understanding my business and what I wanted to achieve with my new copy.
The result was amazing web copy that really represents me and my business
Susan Yeates Artist
"Sarah proved to be a fantastic find."
She produced creative copy of a high standard which really resonated with our target audiences.
She was professional and personable throughout, delivering the project on time and on budget.
I would have no hesitation in commissioning her for future copywriting projects.
"She nailed our tone of voice."
Working with Sarah on our website copy was faultless.
She understood what we were after from the word go, and the entire process was smooth, clear and professional.
She nailed our brand's tone of voice and delivered exactly what we were looking for and more.
Living Streets
Brand new words for your website? This way please
Here's where you start the conversation
Fill in this short form, and if we're a good fit, I'll send you my calendar so that we can arrange a short call to talk through your project in more detail.