Why pay someone to write your website copy for you? After all, it’s just words.
It’s easy to assume that, if you can write, you can write website copy. But the words your business chooses to express itself with can be the difference between someone choosing you or your competitors. It can mean your website ranking on Google or disappearing into the digital ether, never to be stumbled upon again. The specific and intentional way that your business is positioned can directly affect who reaches out to you, who remembers you and who chooses to return.
So it’s kinda important to get it right.
When we’re done, you’ll have more than nice website copy; you’ll have words that accurately represent what you stand for, translated into language that your best-fit audience recognises and buys from
Website copy that's reliably:
Search-friendly
SEO copy that Google understands and your target audience searches for
Data-driven
Grounded in voice-of-customer research and competitor analysis
Creative and commercial
Words written to convert without sacrificing on what makes you, you
Human
Written person to person, with a voice chosen on purpose
Hype-free
Grounded, evidence-based marketing that gently guides your audience
Sarah proved to be a fantastic find. She wrote copy that really resonated with our audience... we've had excellent feedback from our users. I'd have no hesitation in hiring her again.
Tim Ridgeway, Marketing & Comms Lead, Surrey County Council
What's included
Website Copywriting.
Outlined below is my basic website copywriting service. For larger businesses, or bespoke packages, you can see my copywriting add-ons or contact me directly for a quote.
Brand and website discovery questionnaire
This is your non-negotiable homework so that I can quickly get to grips with your business, your goals, your messaging and your audience.
90 minute brand discovery and website strategy call
I'll be asking you lots and lots of questions so come caffeinated! Clients tell me that they enjoy this part of process as I'll get you thinking about your business in ways you never have before.
I'll also fill in any gaps from your questionnaire answers and start plotting your website strategy.
Brand new website copy
Four pages of high-converting, story-packed and strategic SEO website copy. Including meta titles and descriptions, footer, and contact page copy to keep your voice seamless throughout
Collaborative round of structured edits
A fully-guided feedback and editing round to make sure you’re completely happy with your new words
Cost: £1,850
Or pay in: 3 monthly installments of £650
Timeline: Approx 6 weeks from kickoff (that’s our first call) to completion. I'll provide a detailed timeline when we start, so you know exactly what to expect and when.
Working with Sarah on our website copy was faultless. She nailed our tone of voice and her entire process is clear, smooth and professional.
Living Streets
Add Ons
Where to next?
Your website isn't a set-and-forget project. It needs tending, pruning and regularly updating with relevant content to stay top of mind (and top of Google); here's where we go from here.
SEO blog posts
One off blog post: £450
4 blog posts: £1675
8 blog posts: £3150
12 blog posts: £4600
Proper search-optimised blog content that answers the questions your audience is Googling.
Well-researched, personality-packed posts that build authority and keep Google happy.
Case studies
From £300 depending on the complexity of the case study
Your best work told as a compelling story showing exactly how you solve problems and deliver the goods.
I'll even interview your previous clients if you need me to, so that we can get the really juicy stuff.
Additional website pages
From £365 depending on the complexity of the page
Extra pages written with the same strategic thinking, voicey goodness and SEO smarts as the rest of your site.
Quarterly copy check up
£695 quarterly
Your business doesn’t stand still, and your website shouldn’t either. A quarterly review to tweak, sharpen and update the most impact-driving sections your copy so it keeps pace with what your business is doing now (not what it was doing last year).
Trust me, you'll never get around to doing it yourself and done well, it's a touch for SEO.
"You joined the dots across all my platfroms."
I’ve learned a lot from Sarah, especially how the right message can bring personality and character to something usually so dry!
She instantly got that my work is about guidance and clarity, not salesy noise or pushing people into things.
She's changed how I talk about my business and how it feels to show up in it. I feel far more confident now.
Eloise Corke Design
"Sarah proved to be a fantastic find."
She produced creative copy of a high standard which really resonated with our target audiences.
She was professional and personable throughout, delivering the project on time and on budget.
I would have no hesitation in commissioning her for future copywriting projects.
Surrey County Council
"She came highly recommended and we can see why."
Sarah easily navigated the various stakeholder inputs and opinions, helping us to identify a clear and focused mission statement that we could all stand behind.
She was able to distil our thoughts into a clear and compelling brand message that captured the essence of who we are and what we stand for.
Family Voice Surrey
Brand new words for your website? This way please
Here's where you start the conversation
Fill in this short form, and if we're a good fit, I'll send you my calendar so that we can arrange a short call to talk through your project in more detail.
