What does a freelance website copywriter blog about?

Everyone’s blaming AI for bad content. But AI didn’t press ‘publish’ - we did. The content problem right now isn’t down to the robot. It’s down to the shruggy ‘that’ll do’ moment before we hit post. What I'm saying, is that apathy is the real problem here.  And I’d be telling porkies if I were saying we haven’t all been there. I, too, a seasoned pro, have experienced creative numbness.  For a while there, I got sucked into the box-ticking, feed-the-algorithm routine that make

Right now, everyone’s wanging on about connection , but hardly anyone’s explaining how to actually write it. In this post, I’ll show you what connection really means in copywriting, the three building blocks that create it (recognition, trust, and ease) and why learning to craft connection also makes your writing more visible in SEO and AI search results. ‘Be authentic, ’  ‘ write like you talk, ’  and ‘ add personality’  are not solid strategies. It’s certainly not what you

Traffic doesn’t equal revenue. Not now, not ever! So yes, AI Overviews might be siphoning your clicks, but brands that are doubling down on trust, clarity, and owned channels (your website)  continue to bring in the money. And so can you.  What’s all the fuss about AI Overviews, and why should businesses care? This is an AI Overview.  It’s essentially a bot-generated summary that sits at the top of your Google search engine results page (SERP). It’s usually followed by a lin

It’s one thing to have a steady stream of visitors, but quite another to get those visitors comfy enough to hit ‘book a call’. Traffic is not the same as trust.  The likely reason why your website gets visits, but no enquiries is nearly always an issue with: the words  the proof  the path Settle in.  The three things that turn visits into enquiries Words Say what you do, who it is for and the outcome in the first two scrolls. No riddles or ‘welcome to our website’ naffness pl

New logo. New services. New colours. New candid snaps, and you’re looking sharp as sh*t.  So where are all those shiny new post-reveal enquiries at?  If your inbox is seemingly snoozing after your big (and expensive - yikes) rebrand, you’re not alone.  Let me guess, you went all in on the fancy design and - to save time/money - figured you’d DIY the words? Trouble is, a rebrand is not finished at the point of design. Most people don’t care if your website is blue, pink or neo

So, you’re thinking about rewriting your website. Lovely! Step into my office.  If you feel like your copy has somewhat lagged while...

And killer Q: what does it mean for how you get found online? If you’re a service-based business owner who’s quietly wondering: Is SEO...

(perhaps more than ever) The online world has changed. People are searching differently. AI is kindly reshaping how content gets found....

HINT: It's not sorcery Think about every time you’ve come across a brand or small business online, and when you’ve clicked onto their...

Content debt: The marketing epidemic no one told you about In a world where budgets are tighter than the Speedos my partner was forced to...

3 simple website changes to attract and convert more of your ideal clients

If you're a growing SME, chances are you've searched for DIY messaging or content strategy advice online and thought: "Hmm, this isn't...

If your business isn't showing up with clarity, consistency, and credibility, someone else's will. Here's how to do it, minus the chest-puffing.