What does a freelance website copywriter blog about you ask?

Well, website copywriting, obvs. But also, brand messaging stuff, content strategy things, sales copywriting tips, storytelling bits and how to do all that SEO nonsense. Settle in.

A dog with it's head in someone's hands.

Has AI made content worse or just shown us who’s coasting?

Everyone’s blaming AI for bad content. But AI didn’t press ‘publish’ - we did. The content problem right now isn’t down to the robot. It’s down to the shruggy ‘that’ll do’ moment before we hit post. What I'm saying, is that apathy is the real problem here. And I’d be telling porkies if I were saying we haven’t all been there. I, too, a seasoned pro, have experienced creative numbness. For a while there, I got sucked into the box-ticking, feed-the-algorithm routine that make

Oct 205 min read

A group of friends hugging in front of a sunset

How do you write connection in a way that both humans feel and AI recognises?

Right now, everyone’s wanging on about connection , but hardly anyone’s explaining how to actually write it. In this post, I’ll show you what connection really means in copywriting, the three building blocks that create it (recognition, trust, and ease) and why learning to craft connection also makes your writing more visible in SEO and AI search results. ‘Be authentic, ’ ‘ write like you talk, ’ and ‘ add personality’ are not solid strategies. It’s certainly not what you

Oct 186 min read