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What does a freelance website copywriter blog about you ask?
Well, website copywriting, obvs. But also, brand messaging stuff, content strategy things, sales copywriting tips, storytelling bits and how to do all that SEO nonsense. Settle in.


Has AI made content worse or just shown us who’s coasting?
Everyone’s blaming AI for bad content. But AI didn’t press ‘publish’ - we did. The content problem right now isn’t down to the robot. It’s down to the shruggy ‘that’ll do’ moment before we hit post. What I'm saying, is that apathy is the real problem here. And I’d be telling porkies if I were saying we haven’t all been there. I, too, a seasoned pro, have experienced creative numbness. For a while there, I got sucked into the box-ticking, feed-the-algorithm routine that make
Oct 205 min read


How do you write connection in a way that both humans feel and AI recognises?
Right now, everyone’s wanging on about connection , but hardly anyone’s explaining how to actually write it. In this post, I’ll show you what connection really means in copywriting, the three building blocks that create it (recognition, trust, and ease) and why learning to craft connection also makes your writing more visible in SEO and AI search results. ‘Be authentic, ’ ‘ write like you talk, ’ and ‘ add personality’ are not solid strategies. It’s certainly not what you
Oct 186 min read


AI overviews might be taking your traffic, but they aren’t taking your sales
Traffic doesn’t equal revenue. Not now, not ever! So yes, AI Overviews might be siphoning your clicks, but brands that are doubling down...
Sep 124 min read


How do you get people to enquire through your website?
It’s one thing to have a steady stream of visitors, but quite another to get those visitors comfy enough to hit ‘book a call’. Traffic is...
Aug 273 min read


Eek! We've rebranded. Now what do we do?
New logo. New services. New colours. New candid snaps, and you’re looking sharp as sh*t. So where are all those shiny new post-reveal...
Aug 264 min read


The ultimate website copywriting checklist
So, you’re thinking about rewriting your website. Lovely! Step into my office. If you feel like your copy has somewhat lagged while...
Aug 215 min read


Is SEO really dead? And what is GEO?
And killer Q: what does it mean for how you get found online? If you’re a service-based business owner who’s quietly wondering: Is SEO...
Aug 53 min read


What is 'voice-of-customer' and why does it matter for your website copy?
(perhaps more than ever) The online world has changed. People are searching differently. AI is kindly reshaping how content gets found....
Aug 53 min read


How to write a homepage that makes people stay
HINT: It's not sorcery Think about every time you’ve come across a brand or small business online, and when you’ve clicked onto their...
Aug 54 min read


Do you really need a content strategy? (Yep, you do.)
Content debt: The marketing epidemic no one told you about In a world where budgets are tighter than the Speedos my partner was forced to...
Jul 34 min read


3 simple website changes to attract and convert more of your ideal clients
3 simple website changes to attract and convert more of your ideal clients
Jun 115 min read


Why most messaging advice doesn't work for growing SMEs (and what to do instead)
If you're a growing SME, chances are you've searched for DIY messaging or content strategy advice online and thought: "Hmm, this isn't...
May 285 min read


How do you write authority-building content for your website?
If your business isn't showing up with clarity, consistency, and credibility, someone else's will. Here's how to do it, minus the chest-puffing.
May 164 min read
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