How do you get people to enquire through your website?
- sarahelliswrite
- Aug 27
- 3 min read
Updated: Oct 4
It’s one thing to have a steady stream of visitors, but quite another to get those visitors comfy enough to hit ‘book a call’.
Traffic is not the same as trust.
The likely reason why your website gets visits, but no enquiries is nearly always an issue with:
the words
the proof
the path
Settle in.
The three things that turn visits into enquiries
Words
Say what you do, who it is for and the outcome in the first two scrolls. No riddles or ‘welcome to our website’ naffness please.
Proof
Show them you are safe to pick. Results. Reviews. Logos. A tiny case study here. A portfolio there. It’s not optional anymore.
Path
The next step must be obvious and easy. And the step after that. And the one after that. Remember, what's obvious to you, might not be obvious to someone else.
If any of those are fuzzy, people will leave. Not because you are bad at what you do. Because they are busy.
Some very normal reasons you get visits, but no enquiries
You lead with you. Job titles and history before the customer transformation? No thanks, they say. Make the first bit all about their world, not yours.
Swap: We’ve been in business for 25 years.
For: Tired of chasing invoices? Here’s how to get paid faster.
No welcome mat. If you only publish deep, expert pieces, you're skipping the top-of-funnel, getting-people-in -through-the-door stuff. Add beginner questions and problem-spotting posts. (Like this very one you're reading).
Swap: Advanced brand architecture frameworks
For: Signs your branding is costing you sales
Ghost buttons. Your primary CTA is too low contrast or below the fold (the bit of your website you see before you scroll down). You must make it obvious where to go next!
Proof is hiding. Reviews at the bottom. Case studies in a menu no one opens. Bring proof to the top. Be proud of what you've done and don't be scared of showing off. People want to see how much great stuff you've done.
Offer mismatch. People search ‘how to fix X’ and land on a sales page for Y. Make sure the result matches the click. Otherwise it's just confusing/annoying and if they're confused, then so is Google. And you don't want to confuse Google, trust me.
Contact anxiety. Long forms. No prices. No sense of how it all works. Add a simple 3-step ‘how it works’ and a response time. Always be one step ahead.
Old tone, new brand. Rebrand glow up. Lovely! Same sleepy copy. Yawn. Update the words to match the new you. If your brand is still sounds like you in your early years, get it fixed. Otherwise people will wonder if they're even in the right place.
Deliverables overload. People buy the change, not your deliverables. Explain the benefits of what you offer. No one cares how many support sessions they get from you, they care about the difference it will make to their results.
Phone flop. If your mobile view looks like a wall of tiny grey copy, people will high-tail it and fast. You need big text, short paragraphs and buttons you can actually tap. Most people are viewing your website on their phone. You gotta get this bit right.
Just because your website isn't bringing leads right now, doesn’t mean it never will
None of this means your business is broken. It simply means your words and proof haven’t caught up with the brilliant work you’re already doing.
With a few thoughtful tweaks, perhaps a clearer promise, some visible proof, and an easier path to purchase, your website visitors will become more loyal than lurky and start clicking ‘buy now.’
Once you know where the cracks are, fixing them is easier than you think.
If you want a head start, go get my free Really Easy Homepage Audit and bounce-proof your homepage today. Right now. Go on - I dare you.
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