AI search-friendly 🤖
"Sarah wrote high-standard, creative copy which really resonates with our target audiences."
Surrey County Council
Sarah was incredible from start to finish. She’s very thorough and made the whole process easy - the end result was amazing!
Taylor Smith and Co
I know she hit the nail on the head because all my couples come to me, and already totally get what I'm about.
Simon Dewey Photography
Your website is still where you make your money.
(So it needs to be sh*t hot)
You’ve gone and grown something uh-mazing. 👀
Not just in revenue or reach, but in depth.
You're:
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Niche-savvy. You know what you do, who it’s for, and why it matters.
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Getting client results that make your competitors' toes curl.
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Not just showing up online, you're building a community. Doing things differently, starting a movement.
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Growth-ready (and impatient with it!)
There's just one snag.
Your mission is clear, your offer is strong, but your website and brand messaging still sound like start-up Sally.
You're here for website copy that:
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Sounds like you now. Not the version of you who cobbled your brand messaging together at midnight two years ago.
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Differentiates you from the crowd with confidence. And draws your own crowd in. Tribe-style.
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Frees you up to lead, serve, and build the thing you’re really here to build. Without second-guessing every sentence. Without feeling homesick in your own business.
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Quietly converts. With zero hype, hustle or hard-sell. Here to pull, not push.
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Gives you language that lasts. For your whole content eco-system - your website, your socials, your Zoom pitches, your everything.
No more DIY. Now it's time to do it right. Outgrowing your web copy is a good sign. Don't ignore it.
Do I need to hire a copywriter?
This lovely lot asked the same question.
She nailed our tone of voice.
Working with Sarah was faultless.
She understood what we were after from the word go, and the entire process was smooth, clear and professional.
She nailed our tone of voice and delivered exactly what we were looking for and more.
LIVING STREETS
Now, the clients I was looking for tend to find me instead.
Sarah wrote some wonderful web copy for me that I'm still using to this day. (Often also when I need a quick instagram post).
Investing in copywriting saved me thousands of pounds in wasted advertising as now the clients I was looking for tend to find me instead.
I think her trick is really getting to know her clients, how they speak and what makes them tick, and then seamlessly getting that across.
Sarah's work has gone on to be a huge part of my brand.
She came highly recommended and we can see why.
Sarah easily navigated the various inputs and opinions, helping us to identify a clear and focused mission statement that we could all stand behind.
She was able to distill our thoughts into a clear and compelling message that captured the essence of who we are and what we stand for.
FAMILY VOICE SURREY
Be the brand that people choose because you're doing it differently.
Easy-peasy, done-for-you website copywriting services
REFRESH
PERFECT FOR: Growing brands that already have the bones of a great website but need sharper, more consistent messaging that sounds like now you.
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60-minute branding & messaging interview (via Zoom) — no long-ass questionnaires, promise.
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3 pages of conversion-focused, story-led, objection-busting website copy.
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Basic keyword research that aligns with your brand voice and helps people find you on Google (and in AI searches).
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1 round of edits/revisions so you're 100% happy with the final copy.
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Loom walkthrough to guide you through your new content (no “write ’n’ run” here).
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Collaboration with your web or brand designer to keep everything cohesive and easy.
£1,850
Timeline: 4-6 weeks
RESET
PERFECT FOR: Established businesses ready for a complete messaging reset or as part of a rebrand project.
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In-depth 90-minute brand & messaging interview (via Zoom).
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Up to 5 pages of high-converting, story-packed, strategic website copy.
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Full messaging framework — your what, how, why, and key messages defined for long-term consistency across all platforms.
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Keyword research & user intent SEO that works with your brand voice (so you're AI-search ready).
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Footer, newsletter sign-up, and contact page copy to keep your voice seamless throughout.
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1 round of edits.
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Loom walkthrough to guide you through your new content.
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Collaboration with designers or other team members.
Timeline: 4-8 weeks.
REALIGN
PERFECT FOR: Brands ready to oomph up their entire online presence with a cohesive voice, powerful messaging, and content that effortlessly builds authority.
Includes everything in The Reset, plus:
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4 strategic pillar blog posts (brand voice, conversion & SEO friendly) in line with your longer-term business goals
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2 case studies (including customer interviews) to showcase your expertise and build trust with your audience
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Content repurposing tips so your messaging becomes reusable for longer
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Newsletter onboarding email sequence (3–5 emails) to start moving your hottest leads through your funnel and toward a 'yes'
£4,770
Timelines: 8-10 weeks.
Current lead time: 2 weeks
YOU'VE COME SO FAR,
and you've built something incredible.
You deserve to be seen.
Let's write you a website to meet you where you are.
Pop your details into the form below to get started.
Once I get your details, we'll schedule a quick call to make sure we're a good fit, discuss timelines, terms and what we're both binge-watching right now.
How my website copywriting process works
You don't need anything else weighing down your to-do list, so I aim to make this process as easy as possible for you.
Relax, you're in safe hands with me.
Story
You'll be pleased to read that I won't be asking you to fill out a fifty-page questionnaire. No asking what bark your brand would have if it were a dog—pinky promise.
Instead, we'll get into the who, what and why of your brand over a chunky Zoom call. I need to know everything. Tip: Come caffeinated.
I'll send you a copy of the questions I'll be asking beforehand. And feel free to invite anyone else from your team who can help me get to the bones of your story.
Strategy
Time for me to immerse myself in your brand, analyse competitors and go nerd-level on your best-fit customer profile.
I'll take everything I've discovered and start piecing together the heart of your new website copy: structure, flow, messaging hooks, stories and more.
We'll have a brief check-in so I can walk you through what I'm planning and why.
Scribble
Here's where I get to work on the words while you carry on bossing your business.
You won't hear much from me until the first drafts are done, and then you'll get a chance to feed in.
For the really important stuff like headlines and CTAs, I'll give you a few options so that you can tweak, test or pick whichever one gives you the feels.
Share
I'll walk you through your copy over Zoom once more, so you're crystal clear on the why behind your new words.
Once you've had a chance to read, mark up, and think things over, I'll take your feedback on board before giving everything a final polish.
You'll also get layout tips and best practice notes so your copy lands just right when it goes live.
Still got questions? 'Cos I've got answers.
If your website sounds like the old you - the offers have moved on, the price point’s gone up, but the words haven’t - it’s time.
If you’re getting the wrong kind of enquiries, or your visuals outshine your messaging, it’s time.
If you can’t remember when you last updated your copy, it’s definitely time.
Your website should be selling for you — if it isn’t, it's time!
The ProCopywriters 2024 survey pegs the UK average at £440 a day. I work out my rates on an average of £425 per day, because I'm nice. For website projects, the question shouldn't be 'how cheap can I get it?' but 'what’s the cost of copy that doesn’t sell?' My projects are priced on the strategy, research, and outcomes, not just the number of hours or days.
The usual is 50% upfront to secure your slot, 50% on delivery, but we can split that further for bigger projects. Flat fees mean you know exactly what you’re investing before we start.
That’s my job. And one of the reasons why my process starts with the deepest of dives into all things you and your brand — to uncover the stories, proof points, and tone that set you apart.
From kickoff to final sign-off, most projects take 4-10 weeks. It's a collaborative process, so some of it will depend on your availability for check-ins or to read through drafts, although I try to keep the whole thing as easy as possible for you.
My current wait time is around two weeks, so the sooner you book, the sooner your copy goes to work.
Yep, your location isn’t a barrier. I work with clients worldwide over Zoom and email. Time zones might mean an early coffee for me or a late one for you, but the process works exactly the same.
Usually, yes. Drop me an email - hello@sarahelliswrites.co.uk or fill in this form. Let me know what it is you need, and if I've got capacity, I'll send over a quote.
Yes, it is. Brand guidelines help keep things consistent, but they don’t replace the strategic work of aligning your words to your offers, audience, and goals.
Fill in the form on this page to get yourself in front of my eyes. I'll arrange a quick call to go through the set-up, timeline and business-y stuff, and then we'll get to it.